The mobility and location data company has mapped 50 cities in Africa, Latin America, and Southeast Europe, producing more than 1.1million km of public transport network data and millions of other data points.
Mobility and location data and technology for emerging markets specialist WhereIsMyTransport has reached its milestone, mapping 50 cities in Africa, Latin America, Southeast Europe and Asia.
It claims to be the first company to offer high-quality mobility and location data in all of these markets. Cities include Dhaka in Bangladesh, Bandung in West Java, Indonesia, (its 50th city) and Dar es Salaam in Tanzania, as well as Mexico City and Bangkok.
Central source of data
The company began mapping public transport in South Africa in 2016 before expanding globally with the aim of becoming the central source of data for high-growth, emerging markets. It maps entire public transport networks, produces point of interest data from centres of economic activity and generates real-time alerts from road and mobility networks.
It can be used by public and private sector organisations to better understand transport networks, improve services and identify opportunities.
“For our partners, our global coverage is integral to their entry into high-growth, emerging markets, helping them scale”
Clients include Google Maps and World Bank and it has received investment from companies including Google, Samsung Ventures and Toyota Tsusho. Its global team of 130 people has produced more than 1.1 million km of public transport network data and millions of other data points.
Over the past five years, the company said it has tailored its data management platform to emerging markets, expanded its offering, and scaled its data production operation. Its first 25 cities totalled a population of some 50 million people, its second 25 cities an additional 25 million.
WhereIsMyTransport’s regionalised operating model is underpinned by scalable data production technology. Its data and tech experts work with local geographical information systems (GIS) professionals, deploying a cutting-edge, custom-built data management platform to simultaneously map and continuously update data in many of the world’s most dynamic cities.
“For our partners, our global coverage is integral to their entry into high-growth, emerging markets, helping them scale,” said Devin de Vries, CEO and co-founder of WhereIsMyTransport.
This announcement follows the April launch of new updates to its consumer Android transport app Rumbo, which already has 500,000 users in Mexico City, Lima, and Bangkok. It maps all public transport routes and also sources crowdsourced data.